Search engine optimization is used by many websites as a way of increasing the web addresses relevance as well as making the website appear at the top of the search engine results page (SERPS) (Yalcin and Kose, 2010). This is because the SERPS will organise the relevance of a search enquiry and list the pages that have keywords used in the search enquiry, thus meaning the URL will be at top of the list if a lot of SEO tactics are used (Enge etl, 2015).
Hypebae’s most used SEO tactics is hyperlinked key words such as Nike or trainer with calls to action such as: click here to find out more, this enables Hypebae to appear in more results of a search enquiry as these are commonly searched words. It also gives the reader an immediate action once they have finished the article.
Enge, E., Spencer, S., Stricchiola, J. (2015) The Art of SEO. 3rd ed. California: O’ Reilly Media
Yalcin, N., Kose,u. (2010) What is Search Engine Optimization. Procedia Social and Behavioural Sciences [Online] 9, pp. 487-493.Available from: < https://doi.org/10.1016/j.sbspro.2010.12.185> [Accessed 6 June 2020].
Figure 9: Screenshot of Hypebae website, taken by Paris Thomas
Leon, P. (2020) Sacai x Nike to drop the Vaporwaffle in “game royal/sport fushcia” this summer. Hypebae [Online], May 25. Available from: <https://hypebae.com/2020/5/nike-sacai-chitose-abe-collaboration-vaporwaffle-sneakers-cream-white-red-blue-black-release> [Accessed 6 June 2020].
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