Overall, I think that the work produced for the project did replicate a lot of Hypebae’s prominent features like the house style, tone of voice and language. I was able to keep the content focused around the female target audience and urban street wear theme. I also successfully included SEO strategies such as hyperlinked key words.
However, upon completion of the project I did notice that there was a large amount of macro blank space on the pages which could be improved by utilising the space more efficiently (increasing size of text or images) or inserting more multimedia.
I also think that an improvement to the length of articles produced would improve user experience and keep the customer engaged until the end of the article.
Figure 10: Screenshot of Hypebae Wix Project, taken by Paris Thomas
Wix (n.d) Hypebae Wix Project [Online]. Available from: <https://editor.wix.com/html/editor/web/renderer/external_preview/document/31523e6a-8894-4319-bbc9-db9c83afe157?metaSiteId=a06c74e1-9f95-4d37-8c35-1d91b91dffc0> [Accessed 14 June 2020].
Paris Thomas - Critical Journal Blog 