Author Archives: parislarriss

Overall, I think that the work produced for the project did replicate a lot of Hypebae’s prominent features like the house style, tone of voice and language. I was able to keep the content focused around the female target audience and urban street wear theme. I also successfully included SEO strategies such as hyperlinked key words.  However, upon completion of the projectContinue reading “Reflective Analysis”

Search engine optimization is used by many websites as a way of increasing the web addresses relevance as well as making the website appear at the top of the search engine results page (SERPS) (Yalcin and Kose, 2010). This is because the SERPS will organise the relevance of a search enquiry and list the pages that have keywords used in the search enquiry,Continue reading “HYPEBAE and SEO”

My biggest inspiration is dance, having participated in street dance from a young age as well as competing in street dance competitions has influenced my style massively. This is because I was exposed to street style and street wear at these competitions from the age of 9, I take a lot of inspiration from many dance icons such asContinue reading “Sources of inspiration”

The magazine industry has dramatically changed in the last twenty years. The twentieth century was focused on print publications, however changes to the technological formations in publishing firms in the eighties led to a revolutionary shift and publishers started to focus on online publications as well (Cox and Mowatt, 2003).   Now, the present magazine industry is focused on both types of publications. Magazines such as NME have closed their print publications toContinue reading “Exploration of possible future landscapes”

Reflective learning is where you undertake an analysis of a thought process leading to an action, you reflect on the different outcomes of the thought process and how this could be improved leading to a different action, you then compare both actions to see if an improvement has been made.(Ramsay, 2006). This is called a cycle of inquiryContinue reading “Cycles of Inquiry”

June 21st, 2018 live at the Palais Royal in the heart of Paris. The Louis Vuitton Menswear SS show is set in a beautiful setting in the Palais Gardens. The focal point being a magical runway  featuring an hombre of bold colours contrasting with the natural scenery of the gardens.   Looking down the length ofContinue reading “Live Event Blog- Louis Vuitton”

.   Missguided has its own blog called: Babezine. Recently, they posted a story on the creation of their campaign Babe With Sign. The campaign is focused around the celebration of female empowerment and is linked to International Women’s day. Their article summarises the reason behind the campaign and generating awareness.   In terms of multimedia content, the post contains some variation, including five photographs of influencers stood in busy areasContinue reading “Critiquing a fashion story”

False news is  where a media agency publishes a story that has been slightly altered to make the story sound more interesting and attract a larger audience or they have published a story that has no evidence that supports it to be legitimate. My opinion of fake news depends on the context of the story   if theContinue reading “My Perspective on Fake News and Freedom of Speech”

Cosmopolitan is a fun and exciting women’s lifestyle magazine that attracts its audience with the type of content and topics that are largely focused on throughout their magazine; these are beauty, fashion, health and sex (Cosmopolitan, n.d). The magazine is available in both digital and paper versions, whilst the digital version of the magazine offersContinue reading “Critique an existing multimedia brand”

The markets of UK fashion magazines have changed significantly, and the rise of online fashion magazines have made a detrimental impact to the magazine market.  A factor that has changed the fashion magazine market is the rise of mass media and technological innovations (Whittaker, 2008). Improvement of the web has caused a shift in popularity from press/glossy magazines to the online/ digital versions. This is because the webContinue reading “The current market of UK online fashion magazines.”